Blog Archives

Why Personalization is Different than Targeting

By Srdjan Kovacevic in Featured, Technology and Science on December 11, 2012

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A shopper comes to your website and you (as a business) have 500 Christmas mugs you need to get rid of on Black Friday.  If you featured the mugs to all of your visitors, it wouldn’t be targeting nor personalization because you’re hoping anyone will buy the mugs, instead of selecting an audience who would be more likely to. If you segment or ... Read More »

Manual vs Automated Personalization

By Srdjan Kovacevic in Featured, Technology and Science on December 4, 2012

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Personalizing an experience is not easy. Personalization cannot be treated just as a feature and can require significant effort. The good news is that personalization doesn’t have to be a manual process. When using a manual process for personalization (which typically involves writing a bunch of rules) it’s impossible to scale. Whether you have to deal with large catalogs with ever growing number of ... Read More »