Blog Archives

Emergent Ants

By Scott Brave in Onsite Search, Recommendations on July 24, 2012

blog image

Ants are pretty dumb creatures.  Watch one, all by itself for a few minutes and you’ll quickly get the impression that it’s wandering around aimlessly.  And you’d pretty much be right. Ant colonies on the other hand, are brilliant.  There are few organisms on this planet as relentless and efficient in pursuit of their goals of discovering, transporting, and consuming resources.  Just ask anyone here in California ... Read More »

Why do Humans NEED Personalization?

By Scott Brave in Featured, Personalization on July 18, 2012

blog image

In my new whitepaper: “The Human Need for Personalization: Psychology, Technology and Science”.  The paper defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience.  In the document, we look at the definition of personalization including the psychology of needs; the technological constructs that make automated personalization systems possible and the science behind the man-machine interface that brings ... Read More »

Machine Learning: Lessons from High School Algebra

By Scott Brave in Personalization, Recommendations on July 12, 2012

blog image

As I mentioned in the first part of this two part post, “Intelligence is the ability to generalize and learn useful patterns from data and/or experiences.”  Another common mistake when trying to train machines against big data sets is what’s known as over-fitting.  To explain this one, I need to take you back to high school algebra for a brief minute.  ... Read More »

Machine Learning: The Omniscience vs. Intelligence Fallacy

By Scott Brave in Featured, Personalization, Recommendations on July 10, 2012

blog image

Misconceptions of machine learning can run fairly deep.  People not only have unrealistic expectations of what a machine can automatically figure out, but truly impossible ones.  I sometimes think of this as the omniscience vs. intelligence fallacy.  Intelligence is the ability to generalize and learn useful patterns from data and/or experiences.  This is what we humans do naturally every day.  But intelligence requires data. Very often the data that the ... Read More »

New Year, New Heights: My Predictions for Personalization in 2012

By Scott Brave in Personalization on January 11, 2012

blog image

In 2011, we saw a real shift across the industry in perceptions surrounding personalization. What was considered a “nice to have” just a few years back is now a requirement for any successful online strategy. Yet while half of retailers think they’ve got personalization mastered, most of them are in fact approaching it in fundamentally ... Read More »