Blog Archives

The Retailer's Acquisition

By Jen Burns in eCommerce, Featured on July 15, 2014

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If you read the news in e-commerce, you may know that retailer Nordstrom is considering the purchase of Trunk Club, a company focused on delivering hand-selected merchandise to shoppers based on their personal style and preferences. Nordstrom has also recently purchased other small businesses including Hautelook and others. But they aren’t the only large retailer that is acquiring smaller ones. L’oreal purchased Urban Decay and ... Read More »

Where To Go From Here?

By Jen Burns in Customer Experience, Featured on June 30, 2014

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The travel industry is doing well – especially when it comes to online bookings. Sites like Trip Advisor, with over 260 million unique visitors, clearly have a strong presence. Expedia and Travelocity do well too with 34 million hotel rooms per month combined.  

The Ultimate Retailer: Nordstrom Wants You to Want Them

By Jen Burns in eCommerce, Retail on June 27, 2014

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When asking most people about Nordstrom, you’ll find a similar reaction. Though pricier than other retailers, Nordstrom actively and continuously demonstrates their appreciation for their customers. If you need to return something, it’s not a problem. Over 30 days old? Sure, they’ll take it back. No questions asked. Need something hemmed? It’s in house. Just spent 10.00 on earrings? They will still walk around the counter to hand over ... Read More »

Not All Personalization is Created Equal

By Jen Burns in Featured, Personalization on May 29, 2014

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Personalization – it’s the buzz word of the day that is being blended into marketing messages everywhere. You can now “personalize” anything, including but not limited to, shoes, sundaes, omelets, weekend bags and even personalization strategies! At Baynote, we have known about the value of personalization since 2005 and though it’s finally the “it” word, it certainly isn’t news to us.

New Trends and Better Experiences Led by Sales Leaders

By Jen Burns in Customer Experience, Featured, Technology and Science on May 13, 2014

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Sales leaders want their teams to sell more and close more, faster. Yet, some sales leaders are searching for an improved sales performance from their teams, while driving the same old processes and playing the same old game. At the recent Sales 2.0 conference, Tiffani Bova, VP and Distinguished Analyst from Gartner, said “What got us here, isn’t going to get us there”

Retail Organizations Expand Focus - Large and Small

By Jen Burns in Featured, Retail on April 28, 2014

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Retail organizations are becoming more and more sophisticated, and we aren’t just talking blazers or stilettos.  Under Armour reported that their first quarter net income increased 73% due in part to their global expansion (see our recent infographic on global eCommerce).

Algorithmic Trading in a Data-full World

By Jen Burns in Big Data, Cartoons, Featured, Personalization on April 16, 2014

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Algorithmic trading in the stock market moves millions of shares by breaking up the big buy/sell orders into a series of smaller ones. Yet, on the flip side, algorithmic trading is also used to sew smaller orders together to make bigger moves all at once. Kevin Slavin mentioned this in his 2011 Ted Talk.

Content is a Key Player in Successful Merchandising

By Jen Burns in Customer Experience, Retail on April 8, 2014

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Nordstrom. REI. Trader Joes. Pottery Barn. What do all of these brands have in common? A strong presence with content. Yes, content. They spend large marketing dollars on community newsletters and catalogs (which we know from our holiday survey are still widely distributed and enjoyed by consumers).

Marketing Teams are the New First Responders

By Jen Burns in Retail on March 31, 2014

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As more and more breaches occur, I’ve become a bit more concerned about “my data.” And as I was browsing this A.M., I found an article on preparing for a data breach and what a company today is expected to do when one arises.

The Changing Face of the CMO

By Jen Burns in Cartoons, Featured on March 24, 2014

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CMO’s have it rough. First, they are expensive. Second, the good ones are challenging to find and hard to keep. By now we all know that the web changes everything, but nowhere is this more prevalent than in the office of the CMO. Gone are the days that the IT team owned the website and sales owned selling.