Leadership
Good things happen when you have a leader. With our management team, you will find a broad range of experience and education, ranging from board members to book writers and bachelor’s degrees to PhD’s. Among all, Baynote’s leadership team is an extremely important asset and testimony to the company’s success.
Bill Hustad
CEO and President
Bill Hustad
CEO and President
Bill is the CEO & President of Baynote, where he is responsible for the strategic vision of Baynote and worldwide operations. Bill has been with Baynote since its launch and has been a driving force in hundreds of successful eCommerce implementations. He has been instrumental in Baynote’s success; from a handful of beta customers to hundreds of top tier Brands across the globe. Most recently Bill served as Chief Customer Officer focused on global customer operations.
Bill is enthusiastically customer focused, bringing over 15 years of experience of driving the full product lifecycle, both in the US and Europe. Prior to Baynote, Bill was VP of Sales and Marketing at Nahava Inc., enabling success for customers like FedEx, TD Bank and Kaiser Permanente. Bill held executive positions at Interwoven (now HP) in Product Management, Consulting Services and Customer Care. Bill is proud to be a military veteran who was one of four hand-selected US Marines to directly serve the President of the United States. Bill studied architecture at the University of Arkansas.
Scott Brave, Ph.D
Chief Technology Officer
Scott Brave, Ph.D
Chief Technology Officer
Scott is a founder and CTO of Baynote, Inc. Prior to Baynote, he was a postdoctoral scholar at Stanford University and served as lab manager for the CHIMe (Communication between Humans and Interactive Media) Lab. Scott is an inventor of six patents and co-author of over 25 publications in the areas of human-computer interaction and artificial intelligence. Scott is also an Editor of the “International Journal of Human-Computer Studies” (Amsterdam: Elsevier) and co-author of “Wired for speech: How voice activates and advances the human-computer relationship” (Cambridge, MA: MIT Press). Scott received his Ph.D. in Human-Computer Interaction, and B.S. in Computer Systems Engineering from Stanford University, and his Master’s from the MIT Media Lab.
Kendra Borrego
Chief Financial Officer
Kendra Borrego
Chief Financial Officer
Kendra Borrego brings nearly 20 years finance and operations experience in the software and high tech industry to Baynote. Previously, Kendra was CFO at VoiceObjects, Inc., a private software company delivering dynamic self-service phone portals, where she provided global financial and operations leadership. Prior to VoiceObjects, Kendra joined the founding team at IMPAC Medical Systems, Inc., a medical software company, where she was instrumental in the growth of an early stage software start-up into a successful publicly listed company. As IMPAC’s CFO, she led very successful initial and secondary public offerings, closed several mergers and acquisitions, and raised venture capital funds. In addition, she has spoken at various conferences on the topics of best practices on conducting due diligence, exit strategies of software and IT companies and other public CFO issues. Ms. Borrego holds a B.S. in business administration from the University of Nevada, Reno and an M.B.A. from San Jose State University.
Dan Darnell
VP of Marketing and Product
Dan Darnell
VP of Marketing and Product
Dan is an experienced software industry marketer with a strong background in marketing automation, online optimization, and analytics. Prior to Baynote, Dan was the Director of Marketing for both Adchemy, a digital advertising technology company, and Interwoven Optimost, a multivariable testing and targeting platform, where he focused on product and company messaging, public relations, analyst relations and marketing programs. Before that, Dan was a Director of Product and Solutions marketing at Oracle and Siebel where he drove innovative projects for the marketing automation and analytics products. Dan holds an MBA from the Carnegie Mellon University and Bachelor’s degree in architectural engineering from the University of Colorado at Boulder.
Javed Maqsood
VP of Professional Services
Javed Maqsood
VP of Professional Services
With over 18 years of consulting operations and leadership experience, Javed heads Baynote's worldwide professional services and support organization. Javed has orchestrated growth and expansion of consulting, support and training practices in both public and private companies in his career. Prior to joining Baynote, he held leadership position in Taigle, LLC, a boutique systems integration consulting company where he headed different functional practices and drove business development. Javed has held professional services leadership positions for a variety of software companies. A consummate consultant from his early career days on Wall Street, Javed knows and understands how to drive customer satisfaction and success in any circumstances. He has a bachelor’s of science degree in Computer Science from Montclair State University, NJ.
Srdjan Kovacevic, Ph.D
VP of Engineering
Srdjan Kovacevic, Ph.D
VP of Engineering
Srdjan Kovacevic Ph.D, brings over fifteen years of technical leadership experience, in companies ranging from startups to Fortune 500, nationwide and globally. Prior to Baynote, he cofounded Rabit Solutions, a mobile healthcare startup. Formerly, he was a Chief Architect at Intuit (Consumer Tax Group) and the Chief Process Architect and Chief Technologist at Acusis, a medical transcription company. Srdjan’s software industry experience includes key technical leadership roles at SCS Lab, Icarian and Aonix.
Srdjan has been a representative and active participant on several strategic industry forums, standards bodies and professional organizations and was elected to and served on the Board of Directors of HR-XML Consortium. His background includes years on the technical staff at US WEST Advanced Technologies, visiting researcher at Georgia Tech and the distinction of being a Fulbright Scholar. He is the owner of multiple patents in internet and search technology and has authored over 30 publications. He received his Ph.D. in Computer Science with minors in Artificial Intelligence and Human Factors from George Washington University in Washington, D.C.
Board of Directors
Doug Merrit
Senior Vice President, Cisco Systems
Doug is Senior Vice President at Cisco and is responsible for the go-to-market strategies for the company’s entire product and solutions portfolio. Prior to Cisco, Doug was CEO of Baynote. He joined the personalization startup from SAP where he was EVP Global On Demand Applications as well as a corporate officer and member of the Executive Council for SAP AG. Prior to SAP, Doug was at PeopleSoft, where he led the company’s $1 billion Human Capital Management division as Group Vice President/General Manager. Previously, he was founder, president, and CEO of Icarian, Inc (acquired by Workstream). Merritt also served in various leadership positions for Patrol Software (acquired by BMC Software), Powersoft (acquired by Sybase), Oracle Corporation, and Accenture/Andersen Consulting. Doug holds a bachelor’s degree in business from the University of the Pacific in California.
John Hummer
Managing Partner, Hummer Winblad
John Hummer is a Managing Member of Hummer Winblad Venture Partners V. He has been a venture capitalist for over 20 years. After graduating from Princeton University, he was a first round draft pick in the NBA and played six years for the Buffalo Braves and Seattle Supersonics. After retiring from professional basketball, John completed an MBA from Stanford University and began his VC career. John’s prior investments include Octel, Wind River Systems, Powersoft, Extensity, and Global Center. He currently sits on the boards of Employease, Starmine, Baynote, and Success Metrics.
Jack Jia
Founder & Founding CEO, Baynote
Jack Jia was a founder and founding CEO/Chairman of Baynote. He currently wears several hats as a partner in GSR Ventures, a venture capital firm investing over $1 billion in China, an angel investor as well as a founder of a stealth mobile marketplace startup. Jack was a founding CTO of Interwoven Inc. (NASDAQ: IWOV, now HP), a leading software company that pioneered CMS category, with executive responsibilities in engineering, products, marketing, strategy and vision. Prior to Interwoven, he was a founder and CEO of V-max America, making Micron the top technical PC in China in the mid 90’s. He led Unix kernel development at SGI, Sun Microsystems, Stratus and NASA for over a decade. He is a frequent speaker at major conferences and has appeared on television programs in several countries. He holds over 20 patents and writes regularly about key technology issues and trends. He is a board advisor for Santa Clara University, and a board member/former president of HYSTA, a premier non-profit organization for promoting entrepreneurship. Jack received an MBA from Santa Clara University, an MSEE from NYU-Poly, and a BSEE/MSCE from Beijing Jiaotong University.
Tasha Seitz
General Partner, JK&B Capital
Tasha Seitz joined JK&B Capital in 1997 and has focused on the software sector, working with companies such as Interwoven, Andromedia and Synchrologic. Prior to joining JK&B, she was an IT industry analyst at Gartner Group advising Fortune 500 and Global 1000 clients. Tasha worked in the areas of Local Area Communications and Applications Development & Management before founding Gartner’s Multimedia service in 1993. While at Gartner, she advised on electronic publishing and led efforts to deliver research to Gartner’s clients in multimedia.
Bill Hustad
CEO and President, Baynote
In addition to his role as CEO & President of Baynote, Bill Hustad is also a member of the Baynote Board of Directors. He has been with Baynote since its founding in 2005 and has been a driving force in hundreds of successful eCommerce implementations. He has been instrumental in Baynote’s success having grown the company from a handful of beta customers to hundreds of top tier Brands across the globe.
Prior to Baynote, Bill was VP of Sales and Marketing at Nahava Inc., enabling success for customers like FedEx, TD Bank and Kaiser Permanente. He held executive positions at Interwoven (now HP) in Product Management, Consulting Services and Customer Care. Bill is proud to be a military veteran who was one of four hand-selected US Marines to directly serve the President of the United States. Bill studied architecture at the University of Arkansas.
Liping Fan
General Partner, Steamboat Ventures
Liping Fan is the Administrative Partner and CFO of Steamboat Ventures. Liping has 19 years of finance, accounting and portfolio management experience. Liping currently serves on the boards of Baynote, Kapow, Mobile Intelligence Solutions, RazorGator, and Photobucket. Prior to Steamboat, Liping held various positions at RWI Ventures, ePhysician, Merck & Company and Goldman Sachs. Liping received an MBA in Finance and an MS in Accounting from Binghamton University.