We’d like to introduce our latest cartoon series (see our Intent to Buy series) by innovative funny man, Tom Fishburne. In this series, Tom highlights the Misadventures in Merchandising. When it comes to retail, merchandisers struggle with providing the “hot” products at the right time based on a shopper’s profile data.
When managing both an online and in store presence, retail companies are understandably faced with inventory and merchandising challenges. Many online stores offer more variety than a physical store. Blame it on overhead costs, but how can the merchandiser fulfill the “ultimate” omni-channel vision while still making a buck? In order to be successful, merchandisers must determine the products consumers are most likely to “try on” or better yet tie the consumer to the online experience—while they are physically in the store. Bridging the gap is critical. In this cartoon we see where even the shopper struggles with the “omni-challenge.”