It is said that imitation is the most sincere form of flattery. If that’s true, and you want to maximize the impact of your web page recommendations, the easiest way to do that is to copy the best practices that successful retailers have learned over time. With nearly 6 years of experience and over 300 unique brands deployed, Baynote and our customers have learned a lot about the best ways to increase recommendation performance on your site. We know that recommendation users typically have higher average order values and higher conversion rates than non-users. We’ll cover the top five best practices for recommendation visibility and usage.
2. Consistency (See #1):
Once recommendations are discovered, they become a tool that shoppers want to use. In addition to providing informa¬tion about items that complement the product, recommendations also streamline the click path. As a consumer might consider a ‘jacket’, other shop¬pers have discovered a similar ‘blazer’ to consider as well. Without the products being paired by savvy shoppers, the navigational path for the user looking for just the right outerwear would have been separated. Thus, it is important to keep the location of recommendations consis¬tent for consumers to leverage. Ideally, recommendations remain in a fixed location on a page rather than floating below varying creative, offers, or consumer generated reviews.