We’d like to introduce our latest cartoon series (see our Intent to Buy series) by innovative funny man, Tom Fishburne. In this series, Tom highlights the Misadventures in Merchandising. When it comes to retail, merchandisers serve several important masters, from buyers to designers to corporate stylists and IT. It can be both a funny and frustrating challenge.
In a fast-paced environment, retail merchandisers must wrangle with IT, as well as deal with marketing promotions, buyers and inventory managers. One merchandiser* we interviewed described their role as “herding cats.” With several teams pushing for space on the web and above-the-fold visibility, the merchandiser is required to be the “cat’s meow”, by making all of the contributors happy and still keeping the biggest goal in sight: offering the best shopping experiences possible to their customers.
*Merchandiser shall remain anonymous.