In our latest cartoon series (see Intent to Buy) by innovative-funny-man, Tom Fishburne, Tom highlights the Misadventures in Merchandising. From working with product teams to predicting the future buying preferences of their customers, this series humorously highlights the challenges merchandisers encounter in today’s ecommerce space.
With increasing catalog sizes and turnover, merchandisers need big data tools to fully manage and optimize for all products from rising trends to long tail items. In this cartoon, actual shopper data is compared to the merchandiser’s predictive capabilities in a retail company. When personalizing hundreds or thousands of shopping experiences, the merchandiser learns which combinations of products the shopper finds to be the best fit. And for the merchandiser in this cartoon, “data is the new black.”