Scott_brave_headshot_JPGIn my new whitepaper: “The Human Need for Personalization: Psychology, Technology and Science”.  The paper defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience. 

In the document, we look at the definition of personalization including the psychology of needs; the technological constructs that make automated personalization systems possible and the science behind the man-machine interface that brings user psychology and technology together. This paper is for ecommerce executives interested in improving the customer experience on their site(s) and who want a better understanding of what personalization is and how it plays into the overall customer experience.

Download the full whitepaper for free

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