When you think of a sales guy, you might picture the character Willy Loman, the main character in Death of a Salesman, right? Well, that’s not what comes to mind after meeting Joe Zusin. Usually one of the first in the office, Joe is successful in sales because he’s calm, cool, collected and tenacious. And by being an honest sales professional to prospects from the start, he helps Baynote attract some of the best customers around.

What’s your name and job title at Baynote?

Joseph Charles Zusin, Inside Sales

How long have you been here?

18 short months

What does a typical day at Baynote look like for you?

Starbucks coffee and sitting at my computer for most of the day, smiling and dialing away on the phones while spreading the good word of Baynote to ecommerce companies across the United States. My main goal is to penetrate deep into the heart of those businesses searching for projects and business initiatives where Baynote can help retailers accomplish their ecommerce goals.

Tell us how your past experience made you the right fit for Baynote:

I look at my athletic background and believe that it really prepared me for sales, specifically the role I have with Baynote. When playing as an offensive lineman, you rarely get the praise or recognition you deserve because you’re not necessarily the main face of a team. When a team wins usually the quarterback, running backs, and other flashier positions get all the recognition. But, for people who really understand the game, they realize that without the big fellas on the front lines a lot of the plays would not have happened. This has made me a very humble person, and appreciative of the times when I am recognized. Very similar to sports, in sales you have to have a good long-term memory and learn from your previous experiences, the bad ones as well as the good ones.  With one account, you can do everything perfectly, hit every key point and still not win the deal/game.  The hardest part is to not let it get you down and to be able to move on to the bigger and better one.

What attracted you to wanting to tackle the e-commerce personalization opportunity?

The challenge. I have always been attracted to tasks that challenge me and push me outside of my comfort zone. When things become easy it gets boring and I move on. That’s one reason why I enjoy my job so much; the ecommerce space is like the Wild West. There are so many people calling for the attention of these businesses, you need to be on top of everything all the time.

In your opinion, what sets Baynote apart from competitors?

Our history and future, SaaS is an interesting space, and it’s not always easy to tell the difference between one solution and the other. Our customers and prospects want to work with someone who is always going to lead the way  in innovation, consistently pushing the envelope of technology. The best part about Baynote is that we are always looking for new ideas and are willing to take our customers/prospects dreams to try and make them a reality. I can’t wait to see what we deliverin the next 12 months!

What’s a fun use of personalization in technology you’d like to see?

Man oh man, what a loaded question! We are doing so many innovative things with R&D, partnering with our customers and prospects that I can’t really say. The vision of our future and where our product is heading is so much more in depth than anything I could imagine.

I would like to see an app that contains all the pieces of clothing I own, and make suggestions for outfits that I would wear that day, depending on the activities (ex. Athletic, outdoors, business, casual, night out with friends, etc.). I have a horrible sense of style and have been a victim of wearing my fair share of bad outfits.

It’s Saturday. Where can we find you?

Most Saturdays you can find me on the golf course yelling “FORE” as I tee off with my 14 handicap and some of my closest friends. When it’s raining outside, I will usually be at home with my new wife playing with our dog Xena, a 23 pound Sheba Inu who is extremely energetic and loves to play fetch.