The Internet Retailer Conference and Exposition (IRCE) is an annual tradeshow hosted by Internet Retailer. With over 500 vendors and more than 8,000 in attendance, there is sure to be some buzz of what’s to come in the commerce space. In keynote sessions of CEO’s from Walmart and Barnes and Noble, along with Fareed Zakaria from CNN, we listened to some of the top retailers and thought leaders views of what’s to come in the next generation of ecommerce.
A Personalized Learning Experience
“Controlling the experience” is necessary in order to provide the right customer experience. And in order to do that, it’s important for retailers to stay up to date with technological advances. With “over 2/3 of all books, music and video sold online” Jack Love, Publisher of the Internet Retailer 500 guide, Barnes and Noble understands the importance of providing a great web experience for their customers.
Barnes and Noble introduced the Nook in competition with the kindle and other e-readers. While originally discounted, the Nook has sky-rocketed in sales over the past 3 years. In combination with Microsoft, the Nook has generated over 1 billion in sales. One new feature Barnes and Noble offers is personalized reading. This feature lets the customer record their voice on the Nook, which is great for both parents and kids (the next generation of Nook-users).