As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.


Creating a consistent internal dialogue about the metrics that matter most to your organization will allow for greater understanding and deeper insights. Initiating a discussion about why specific metrics matter is a great way to get the conversation started and will establish a basic foundation of knowledge throughout the whole organization. The ninth play in our book discusses the value of dialogue and discussion around the metrics impacting your organization. To read more about this topic, download a free copy of “Metrics Therapy—Details, Dashboards and Diligence,” the new white paper by Lauren Freedman of the e-tailing group, visit: here.