As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.


While a data warehouse may require upfront capital, the investment will pay off in the form of more accurate and less time consuming report generation. The eighth play in our book discusses the value that merchants receive from data warehouses. To read more about this topic, download a free copy of “Metrics Therapy—Details, Dashboards and Diligence,” the new white paper by Lauren Freedman of the e-tailing group.