As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.


Presenting metrics in a holistic fashion allows senior managers to gain a more compressive understanding of the customer. Unfortunately, synthesizing and presenting data from various business units can be a difficult task. The seventh play in our book discusses this challenge and the need to overcome it. To read more about this topic, download a free copy of “Metrics Therapy—Details, Dashboards and Diligence,” the new white paper by Lauren Freedman of the e-tailing group, visit: