As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.


While there is a cost in gaining detailed information from different sources, retailers are realizing there needs to be a balancing act between cost, education and access. The sixth play in our book highlights the importance of internal team alignment on all touch points under review and how to tie analysis together to reduce complexity. To read more about this topic, download a free copy of “Metrics Therapy—Details, Dashboards and Diligence,” the new white paper by Lauren Freedman of the e-tailing group, visit: