As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.
PLAY #5 – FOCUS ON THE ACTION NEEDED BY MOVING BEYOND THE NUMBERS
A detailed metrics report is only worthwhile if it leads to action. The fifth play in our book is focused on the importance of looking beyond the numbers to clearly understand what they mean beneath the surface. To read more about this topic, download a free copy of “Metrics Therapy—Details, Dashboards and Diligence,” the new white paper by Lauren Freedman of the e-tailing group, visit: http://www.baynote.com/baynote_resources/metrics-therapy/.