As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.


Comparing performance metrics from across your organization is difficult, and becomes even more difficult when everyone is using different definitions. The fourth play in our book focuses on establishing standardized definitions across your organization to help simplify the reporting process and, more importantly, allows for better metrics analysis. To read more about this topic, download a free copy of “Metrics Therapy—Details, Dashboards and Diligence,” the new white paper by Lauren Freedman of the e-tailing group, visit: