Monthly Archives
May Personalization Roundup
By Dan Darnell in Personalization on May 31, 2012
The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs. Over the last month, Scott Brave and I contributed commentary to TechCrunch and Multichannel Merchant on personalization and how retailers can use data to get ahead of the curve. In addition, we saw an uptick in articles detailing how leading retailers are increasing their personalization efforts. Read on to learn more about ... Read More »
A Word from the Engineers: Merchandising, Moneyball and Product Recommendations
By Robin Morris in A Word from the Engineers on May 30, 2012
Since joining Baynote last year, I’ve learned a huge amount about ecommerce retailing and how the technical side of developing algorithms for personalized product recommendations interacts with marketing, merchandising and a retailer’s website. I’ve observed some tension between the technical side, who advocate relying on the wisdom-of-the-crowds algorithms, and product merchandising, who want to hand-tune the output of the recommendation system. This plays out in ... Read More »
The Merchant’s Metrics Playbook
By Dan Darnell in Analysts & Guests, Personalization on May 25, 2012
As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. The details of Lauren’s research can be found in the whitepaper. PLAY #1 – ... Read More »
Employee Spotlight: Mike Mattos
By Jen Burns in Company, Our Culture on May 22, 2012
Happy customer 101: the customer is always right. Baynote employee, Mike Mattos, will jokingly tell you that he’s always right, too. From the beginning, Mike has ensured our customers are delighted and cared for with Baynote love. And here at Baynote, we call that success. What’s your name and job title at Baynote? Mike Mattos – Customer Success Manager How long have you been here? Almost 3 years What ... Read More »
A Merchant’s Metrics Playbook: Play #9
By Dan Darnell in Analysts & Guests, Personalization on May 21, 2012
As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.
A Merchant’s Metrics Playbook: Play #8
By Dan Darnell in Analysts & Guests, Personalization on May 17, 2012
As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks. PLAY ... Read More »
A Merchant’s Metrics Playbook: Play #7
By Dan Darnell in Analysts & Guests, Personalization on May 11, 2012
As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog ... Read More »
A Merchant’s Metrics Playbook: Play #6
By Dan Darnell in Analysts & Guests, Personalization on May 9, 2012
As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.
A Merchant’s Metrics Playbook: Play #5
By Dan Darnell in Analysts & Guests, Personalization on May 8, 2012
As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.
A Merchant’s Metrics Playbook: Play #4
By Dan Darnell in Analysts & Guests, Personalization on May 3, 2012
As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.