As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.


The first play in the book focuses on goal alignment. You may have heard the author Jim Collins’ saying, “Get the right people on the bus, and then figure out where to drive it.” Similarly, for retailers, gaining company-wide alignment on goals should be a top priority. To read more about this topic, download a free copy of “Metrics Therapy—Details, Dashboards and Diligence,” the new white paper by Lauren Freedman of the e-tailing group, visit: