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As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to help guide retailers in their quest to embrace metrics across the organization. The playbook looks at how merchants can integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series over the coming weeks.

PLAY #2 – RUN THE COMPANY LIKE IT’S SMALL

The second play in our Merchant’s Metrics Playbook focuses on thinking like a small company. Small companies are nimble and have to be transparent to survive.

To read more about this topic, download a free copy of “Metrics Therapy—Details, Dashboards and Diligence,” the new white paper by Lauren Freedman of the e-tailing group, visit: http://www.baynote.com/resource/metrics-therapy-paper/.