This is the ninth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. addresses only).
See the complete series, here.
Whether a Hasselhoff CD or a Snuggie, we’ve all made an uncharacteristic – or silly – shopping decision at some point. But even avid Hasselhoff fans may not take well to shopping experiences tailored to only these few purchases. To avoid profiling customers, tap into the micro-behaviors that occur during online shopping sessions and use that data to personalize the customer experience in the moment.
Interesting commentary on the fact that user data is rarely, if ever, expunged from the system. Residual search information is logged and compiled but never really sifted for outside factors. For instance, if you’re searching for a gift for your child or your spouse is using the same computer. The result is a blended “persona” that has some features of multiple people. I suppose it is better than nothing, but there has to be a better way to compile the information and eventually to purge it when new info replaces old. My kids are small, I’m not going to be buying diapers forever.