This is the ninth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled Intent to Buy.” We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. addresses only).

See the complete series, here.

Whether a Hasselhoff CD or a Snuggie, we’ve all made an uncharacteristic – or silly – shopping decision at some point. But even avid Hasselhoff fans may not take well to shopping experiences tailored to only these few purchases. To avoid profiling customers, tap into the micro-behaviors that occur during online shopping sessions and use that data to personalize the customer experience in the moment.