This month we’re featuring our IT pro, Lawrence Berment. But this smiley IT guy does more than just fix computers. He’s your go-to for audio, video, security (well, computer security, though he would gladly walk you to your car if you asked) a broken internet connection or broken screen. You name it, he knows it. Lawrence took a few minutes between being awesome to answer some questions about himself and his role at Baynote.

What’s your name and job title at Baynote?

Lawrence Berment. Sr. IT Technical Analyst

How long have you been here?

8 months

What does a typical day at Baynote look like for you?

My day usually starts with putting out any IT-related fires. After taking care of those, I spend time catching up on my daily tasks. Either way I stay pretty busy, which I like. Working in a start-up environment is great because you get to do things at work you may not ordinarily do. For example, one component of my job that I like is being able to produce and edit video content for our marketing team.

Tell us how your past experience made you the right fit for Baynote:

I’ve worked in many different industries and have always tended to be a Jack of all trades with a type-A personality. That trait has helped me adapt easily to most work environments. But Baynote has definitely been one of the more enjoyable ones.

What attracted you to wanting to tackle the e-commerce personalization opportunity?

I’ve always been one to try to be a part of the “next big thing” and I think Baynote is right up that alley.

In your opinion, what sets Baynote apart from competitors?

What sets Baynote apart, well at least from what I see, is that while the competition is trying to find quicker ways to do the same thing. Baynote is taking a different approach to consumers through predictions of how they respond when immersed in the shopping experience.

Personalization is everywhere these days, from shopping to search. What’s a fun use of personalization in technology you’d like to see?

Most of the online deals are generic. I’d like to see more personalized ones based on what I actually like. I’d also like to be alerted when a product’s inventory is running low.

It’s Saturday. Where can we find you?

You can either find me at music events or in my studio working on music. Or you might even find me at a museum or park taking pictures.