Monthly Archives
Of Cookies, Martinis and Five Year Olds. The Perils of Personalization
By Jen Burns in Personalization, Recommendations on March 29, 2012
‘Tis better to give than receive, yet gift giving can put us on the receiving end of a whole lot of stress. To help alleviate this, I often shop online where the only parking space I need is on my couch. The trouble is, most of the time it’s clear that my online experience is being influenced more by who I am and what I’ve done in the past, rather ... Read More »
Intent to Buy Cartoon #10: Stores
By Jen Burns in Cartoons, eCommerce, Engagement & Conversion, Personalization on March 28, 2012
This is the tenth and final cartoon in Baynote’s series by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” Over the course of the series, we’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post ... Read More »
March Personalization Round up
By Dan Darnell in Personalization on March 23, 2012
The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.
Employee Spotlight: Lawrence Berment
By Jen Burns in Company, Our Culture on March 21, 2012
This month we’re featuring our IT pro, Lawrence Berment. But this smiley IT guy does more than just fix computers. He’s your go-to for audio, video, security (well, computer security, though he would gladly walk you to your car if you asked) a broken internet connection or broken screen. You name it, he knows it. Lawrence took a few minutes between being awesome to answer some questions about himself and ... Read More »
Why Does Google Hate Personalization?
By Jen Burns in Onsite Search, Personalization on March 20, 2012
Earlier this month, Google announced that their encrypted search is going global. First deployed in October on google.com, it appears SSL encryption will now expand to other localized Google domains. The SEO community is still unhappy – and rightfully so. Although the percentage varies, site owners are seeing a significant portion of search ... Read More »
Experts Talk about the Future of Personalization
By Jen Burns in Events, Personalization on March 15, 2012
Personalizing the shopping experience for today’s savvy customer requires much more than product recommendations based on past purchases or slapping their name on a promotional email. Consumers expect a smart shopping experience with low or no barriers to discovery and purchase. Tomorrow’s consumers – you know, those high school kids with the Bieber bangs – expect brands to go far beyond traditional personalization practices to facilitate ... Read More »
Intent to Buy Cartoon #9: E-Commerce Profiling
By Jen Burns in Cartoons, eCommerce on March 14, 2012
This is the ninth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. ... Read More »
Retailer Apps are Dead on Arrival
By Dan Darnell in Mobile Commerce on March 13, 2012
News this week from Apple that more than 25 billion apps have been downloaded from its App Store would seem to promote the idea that apps are the way of the future. While this may be the case in a number of categories, for retailers the world of apps is a dead end.
Intent to Buy Cartoon #8: Pick-up Lines
By Jen Burns in Cartoons, eCommerce on March 6, 2012
This is the eighth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week ... Read More »
Highlights From eTail West 2012
By Jen Burns in eCommerce, Events on March 5, 2012
eTail West is one of the largest multi-channel retailer conferences. Social, mobile and tablet are nothing particularly new in the eCommerce world (see: multichannel), but most companies have now had time to test, optimize and improve their strategies around these different areas. Learn what these large companies are focused on in a few key highlights: