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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.
After New Year predictions die down, February often leaves retailers wondering what will really transpire over the next eleven months. Enter Pinterest, the virtual pin board site with big possibilities for retailers and an outpouring of affection from users, as well as new research indicating growing demand for personalized online experiences. Read on to find out how personalization is helping brands woo new customers and make old ones fall in love all over again:
A scrapbook on the web catches fire, New York Times—The fastest site in Internet history to break the 10-million-unique-user mark, Pinterest became the hottest thing in social media seemingly over night by allowing users to create personalized “pin” boards to display their likes, lifestyle and interests. With 11.7 million users (as of January) Pinterest could offer brands an extraordinary new platform for customer engagement by simply allowing users to celebrate and share their own personal tastes. We’re closely watching Pinterest and the rise of retail-themed curated content, and will be posting regularly on this topic in the coming weeks and months.
JetBlue unveils redesigned e-commerce and m-commerce sites, Internet Retailer — Personalization continued to change the mobile world this month, with the debut of JetBlue’s refreshed iPhone app that self-customizes according to travelers’ itineraries. Along the same lines, a makeover to the popular Foodspotting app was also announced in February and will allow users to further personalize their dish discovery experience.
Big Data ‘deluge’ prevents retailers offering personal service: study, Internet Retailing — Across the pond, an SAP-commissioned report in the United Kingdom indicated 75 percent of retailers see customers demanding more personalized online experiences and yet 88 percent of companies responded that they find it difficult to turn customer data into useful insights. Big data continued to drive conversations, as Groupon ramped up its personalization integration efforts by acquiring data start-up Adku.
Survey: Merchants rank customer satisfaction top strategic initiative in 2012, Multichannel Merchant –If January is about mapping the course, February is all about revving the engines. The National Retail Federation’s latest survey shed new light on what to expect in the coming months, indicating that retailers plan to focus on improving the customer experience and ramping up personalization efforts on their websites. Online also emerged as the top channel for merchants and marketers, outpacing physical stores for the first time in the survey’s 10-year history.