The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.
‘Tis the season and what a season it’s been! During the busiest Cyber Week in U.S. history, retailers jingled their bells to the tune of $6 billion, with Cyber Monday yielding an unprecedented $1.25 billion in sales in one day alone. And there doesn’t seem to be any sign of slowing down: to date, total online retail sales this holiday season have reached an astonishing $32 billion, an impressive 15 percent increase over last year’s numbers. It may be cold outside, but it’s hot online.
With record numbers of consumers flocking to retailers’ online storefronts, it’s apparent that consumer confidence in online spending is at an all-time high. That’s why smart brands are doing everything they can to ensure their web channels are primed for success, including incorporating personalization into the mix. Read on to find out how personalization is making retailers’ and shoppers’ spirits bright, and how it’s making waves beyond ecommerce, too. And happiest of holidays to you!
The Future of Context: Mobile Reading from Google to Flipboard to FLUD , WIRED—WIRED’s Tim Carmody asserts that the ability to personalize content on mobile platforms, especially smartphones, is changing the way that we read. With the release of personalized mobile news curators Flipboard and Zite for iPhones, “smartphones — the most personal devices we own — have become personalization’s front line.”
The Personalization Challenge in Gift-Giving Season, MediaPost—As Steve Smith laments, “Tis the season for recommendation engines to become mightily confused about the true tastes of online orderers.” Luckily, Baynote CTO Scott Brave is on hand to provide a first-hand account of the ways in which retailers can address the unique challenge of personalizing recommendations when the shopper isn’t the intended recipient.
6 Emerging Ecommerce Trends for 2012, Zippycart—Reporter Andrea Ruge highlighted personalization as one of the top emerging trends in ecommerce for 2012. We think she’s on to something.
Why Discovery Must Evolve To Save Social Commerce, Forbes—Daily deals and social commerce continue to emerge as key sources of traffic and sales for online retailers, but challenges remain. Brian Ficho, CIO of Obaz, explains how the answer to daily deal fatigue lies in a new business model that centers on a “troika of discovery, curation and personalization.”
Many Online Consumers Would Trade Privacy For Discounts, Internet Retailer—A new survey by accounting and consulting group KPMG LLP could have interesting implications for companies currently integrating profile-based personalization strategies: The Converged Lifestyle Survey reveals that more than half of US consumers would be willing to “let advertisers track their usage patterns and personal information if they received lower product costs or free online content.”