Monthly Archives
December Personalization Roundup
By Jen Burns in Personalization on December 27, 2011
The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. ‘Tis the season and what a season it’s been! During the Read More »
Intent to Buy Cartoon #3: Relying Solely on Profiles
By Jen Burns in Cartoons, Personalization, Recommendations on December 15, 2011
This is the third in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. If you’re new to the series, be sure to check out our previous cartoons. We’re still giving away signed prints by Tom if you post a comment within one week (U.S. addresses only), so please continue to ... Read More »
When it Comes to Personalization, Sophistication’s in the Eye of the Beholder
By Jen Burns in eCommerce, Personalization on December 6, 2011
A recent report on personalization from the e-Tailing Group had us scratching our heads. As described by Stefany Moore in Internet Retailer, the report reveals that 54% of online merchants rate their personalization strategy as ‘highly sophisticated’. The headline trumpets IR’s conclusion: Half of online retailers say they’ve got personalization down pat. Wow. Maybe there’s not as much need for Baynote’s personalization solutions and ... Read More »