Monthly Archives
October Personalization Roundup
By Jen Burns in eCommerce, Personalization on October 27, 2011
The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. There’s a chill in the air and leaves on the ground as we say goodbye to October and hello to ... Read More »
Forrester and Shop.org Study: Personalization Driving Up Average Order Values
By Jen Burns in Engagement & Conversion, Personalization, Recommendations on October 20, 2011
Forrester and Shop.org recently released the second and final component of their two-part annual State of Retailing Online (SORO) report, an industry temperature check on all things e-commerce. Widely regarded as the “bible” of Internet and multi-channel retail research, the SORO uses extensive data collected directly from retailers to develop tangible metrics and performance benchmarks for new and existing e-commerce strategies. Simply put, the report is the ... Read More »
Baynote + Crowd Factory = Social Commerce ROI
By Jen Burns in eCommerce, Engagement & Conversion, Partners, Social Networks on October 10, 2011
Since e-commerce conversion rates have been tracked by the industry, the average has hovered between two and three percent. Yet according to the Fireclick Index, 10 percent of visitors come to e-commerce sites intending to make a purchase. There’s something woefully wrong with this picture. Rather than spend more money on SEO as a workaround to the problem or procure new technologies within the ever expanding e-commerce stack, ... Read More »