The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our fifth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.
August is typically a slower news month, but there was no shortage of activity! As we say goodbye to summer, we saw innovation from a new search startup called Ness, Monetate receiving funding, some good advice for marketers to customize digital experiences for consumers and more.
We’d love to read any interesting articles that have caught your eye recently. Post links to additional articles in the comments below, and I’ll be sure share them in our September Round Up next month.
Monetate Raises $15 Million in a New Funding Round – Early this month, the testing, targeting and personalization services provider for e-commerce raised $15 million in a Series B round. The company followed this announcement a few weeks later with updates to its platform, which they say “gives marketers new levels of control over messaging and promotions on their website.”
Ness Brings Personalized Touch To Mobile Search, Forbes.com – A new search startup, Ness, is aiming to provide much more personalized search results than what exists on sites like Google and Yelp. The mobile app, launched last Thursday, recommends restaurants based on the interests of people with similar tastes. It also includes search results from friends, which can be included via Facebook and Foursquare.
5 Ways to Make Picky Customers Happy, BNET – David Rogers, Digital Marketing Strategy professor at Columbia Business School, explores five ways marketers can offer the right kind of customized products, services, and experiences. Customized commerce is at the top of his list!
Why the Future of TV is All About Personalization, Mashable – The possibilities for personalization extend well beyond the Web including, as this post explores, for mobile video. As a commenter notes, “the future of all marketing will require personalization. Content has to be relevant to capture people’s attention.”
Baynote Hires A Chief Marketing Officer, Internet Retailer – Anurag Wadehra comes to us from Adchemy. We’re thrilled to have him join the team and support our goal of bringing the power of personalization to the world of online retail! Anurag comes to us on a high after eTail Boston earlier this month, where Baynote CEO Doug Merritt shared the company’s vision for personalization and how it can empower retailers to achieve a revenue multiplier effect on their existing e-commerce investments.