May Personalization

The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our second monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.

Along with spring showers, this month has also brought personalization to the tip of everyone’s tongue. Landing atop MIT’s list of emerging technologies with the greatest impact and even topic du jour for an A-list actress, personalization is taking center stage in May.

What interesting personalization stories and trends are catching your eye right now? Share links to must-read articles with us in the comments below, and we’ll be sure to share with everyone in June!

Links of the Month for May:

•    Social Indexing, MIT Technology Review – Personalization grabs a top spot in MIT’s 2011 Emerging Technologies list as Facebook’s chief technology officer eyes its social-centric approach to personalization.

•    Google Introduces ‘News Near You’ For Mobile, PC Magazine – Google takes a personalized look at local news: now both on-the-go and perfectly tailored to your ‘hood.

•    Real-Time Data And a More Personalized Web, Smashing Magazine – With personalization the king of the web’s next chapter, this great article states “serving up the same stale content to everyone is, without question, no longer enough.” Indeed.

•   5 Questions with Eli Pariser, Author of ‘The Filter Bubble’, TIME TechLand – Author Eli Pariser makes waves with his perspective on possible implications of a highly crafted news and search experience.

•   Welcome to the Brave New World of Persuasion Profiling, WIRED – A sneak peek at the new era of the web, which learns how you think and knows exactly what makes you tick.

•   Why Social Media Falls Short of True Web Personalization, Mashable – To personalize the web and social channels, this blogger rightly points out that true personalization must look beyond the press of a “Like” button. But would a “Me” button be enough?

•   Sites That Send Shoppers What They Might Like, The New York Times – Online retail personalization nabs fanfare as actress Kate Bosworth flashes two thumbs up and tells The New York Times, “The idea of harnessing search for different, sought-after things on the Internet is really the new frontier.”