By Jen Burns in Personalization on May 31, 2011
For the most part, I think James Temple’s article in last week’s San Francisco Chronicle (Is it tracking or personalization? Ask the user.), is spot on. Finding the right balance between privacy and personalization is a critical challenge of the digital age. And he does a good job out outlining some of the key elements in the debate. But he blurs the lines regarding a couple of key terms ... Read More »
By Jen Burns in Landing Page Optimization, Our Culture on May 26, 2011
We have some cool news to share! This month, a leading independent authority TopSEOs ranked Baynote among the best landing page optimization companies. Even better? May marks the third consecutive month Baynote has earned a top spot in TopSEOs’ “Best Landing Page Optimization Companies” category. Here’s a bit more background on TopSEOs and their evaluation methodology.
By Jen Burns in Personalization on May 25, 2011
A recent eConsultancy blog post by Doug Kessler of Velocity Partners (one of our favorite people btw – an extremely talented creative type) outlines the ugly underbelly of large website management – documenting how a disturbingly large percentage of large websites fail to deliver on basic expectations for usability and accessibility. For example, out of 900 top websites reviewed, 18% had five or more average errors of ... Read More »
By Jen Burns in Personalization on May 20, 2011
The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our second monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.