Ensuring Email Relevance: Every Open, Every Time

The idea that emails should be relevant has become accepted marketing wisdom. I mean – who wants to send irrelevant email? Nobody wants be ‘that guy.’

But the idea that adding relevant content and offers to your emails can be less painful than a root canal is still up for debate – at least in some quarters. Not here.

Our secret sauce, corporate DNA, claim to fame, crown jewels, or whatever you want to call it, is all about determining a customer’s intent and matching that intent to the preferences of like-minded peers. And doing it automatically, 24/7, for every visitor to your web site. It works.

Now you’re probably thinking, “If it works on the web, why not in email?” Great idea. That’s why we’ve teamed up with a bunch of email service providers to provide email recommendations based on our UseRank technology. If that sounds intriguing, join us on Thursday August 26th at 11A PT for a live webcast with the experts from ExactTarget – Email Relevance: Every Open, Every Time.

If you attend, you’ll get a free copy of  “The Forrester Wave: Email Marketing Service Providers, Q4 2009”.  And fewer root canal pains.