In case you don’t know Bluefly, it is one of the hottest places to shop online for designer fashion. Bluefly was featured last week in the National Retail Federation’s magazine STORES. The article was titled “Power of the People: Collective intelligence translates into increased sales for Bluefly.com.”

The article described having Baynote Recommendations on your site as like having a “retail floor teeming with hundreds of associates.” You know, the helpful and knowledgeable kind, the ones who can show you exactly what you are looking for.

Marty Keane, the company’s senior vice president of e-commerce, talks about how they achieved 300% lift in sales by harnessing the wisdom of all Bluefly visitors. One cool angle on the Bluefly story is that, as a customer with a rapidly changing inventory, it was imperative that their recommendation system have no lag. Because Baynote recommendations are based on the preferences of all site visitors, not just purchasers, Bluefly’s “most wanted” recommendations on new arrival product pages keep pace with the changing inventory.