Baynote’s Reading List


There is a wealth of content available online, and as we know all too well, it can get overwhelming to try to keep up. The Baynote team regularly reads the following industry blogs and media sites that are tackling the hot issues and trends that touch our business and our customers. Please let us know what you think of our shortlist and if you have recommendations for other sites that we have overlooked.

Collective Intelligence

1)      Tom Austin, Gartner – Tom is a group vice president and Gartner fellow who covers how IT can enhance the performance of individuals, teams and organizations.  His blog includes insightful analysis on the impact that various forms of technology have on productivity. He has been placing a lot of focus on Pattern-Based Strategy, which enables business leaders to actively seek, amplify, examine and exploit new or novel business patterns.

2)      Forrester’s Customer Intelligence Blog – Authored by Forrester analysts Dave Frankland, Julie Katz, and Suresh Vittal, this blog provides details on the latest research and trends affecting marketers that are focused on mining customer data from online behaviors.

3)      MediaPost Behavioral Insider – Steve Smith’s blog takes a fresh look at behavioral marketing, analyzing the latest strategies for marketers to better understand their customers and make strategic decisions that are based on proven approaches.

4)      Destination CRM – This online daily edition of CRM Magazine reports on the latest information on customer relationship management.

Real-Time Web

5)      Steve Gillmor, TechCrunchIT —  Recognized as the leading journalist on the real-time Web, Gillmor has reported on every key player in real-time, either through written blog posts, or in online video episodes with The Gillmor Gang. The Gillmor Gang is a technical show that interviews IT industry executives at major companies that have deep knowledge in the technology that they focus on.

6)      Pete Cashmore, Mashable – The founder and CEO of Mashable, one of the most popular blogs worldwide, Cashmore writes a weekly column for CNN.com as well as regular posts on Mashable. He has been following real-time Web closely lately in his CNN column.

7)      John Borthwick – Currently the CEO of Betaworks, Borthwick’s blog posts study the development of the real-time Web. As an entrepreneur, Borthwick is involved in various companies that touch on the real time Web, and in his own words, is interested in understanding “how media evolves as it collides with real time conversations.”

e-Commerce

8)      Jeffery Roster, Gartner – Jeffery is a research vice president at Gartner as part of the Industry Market Strategies Worldwide unit covering the retail and wholesale industries. His blog posts provide insight into research he is working on, as well as his reflections on industry events including NRF.

9)      Forrester eBusiness & Channel Strategy Professionals Blog – Forrester analyst, Sucharita Mulpuru contributes to this blog every once in a while, and we always find her posts to be very relevant to Baynote. Sucharita publishes the annual Holiday Retail Forecast, and is a recognized authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

10)   Get Elastic – An e-commerce blog maintained by Elastic Path’s Emerging Media Analyst and eCommerce consultant, Linda Bustos.

11)   Shop.org – An open forum for shop.org members to post their knowledge and experiences with e-commerce.

Search

12)   Gilbane Search Blog – Linda Moulton of analyst and consulting firm, Gilbane Group, blogs regularly about trends and technologies in enterprise search.

13)   Search Engine Watch Blog – This blog by Nathania Johnson provides tips and information about searching the Web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.

Technology & Innovation

14)   Sramana Mitra on Strategy – An entrepreneur and a strategy consultant in Silicon Valley for over 15 years, Sramana  also writes a weekly column for Forbes and is currently authoring Entrepreneur Journeys, a series of books focused on demystifying entrepreneurship. Her blog posts profile various entrepreneurs, and provides a comprehensive look at the innovation that is happening in Silicon Valley today.

15)   Read/Write Web – One of the world’s top 20 blogs, Richard MacManus, Marshall Kirkpatrick, and their team do an excellent job of analyzing all products that relate to the Internet, and the top trends that impact changes in Internet-related technology. RRW is a great place to remain updated on the latest and greatest Internet innovations.

Customer Service

16)   Ragsdale’s Eye on Service – John Ragsdale is the Vice President of Technology Research for the Technology Services Industry Association (TSIA). He shares the latest in technology innovation, industry events, and his expert commentary on the latest issues effecting customer service executives on his blog.

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