Feature Blog Post
A Personalization Manifesto – Why Bother? Part III of III
Personalization means delivering relevant content to a shopper based on what is known about them. Relevance is defined as that content that is most appropriate to the user’s needs. We know the goal of personalization is to deliver content which best meets the user’s needs. But what about the business needs? Ecommerce companies must also focus on maximizing key metrics like engagement, revenue, conversion rate and average order value
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