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A Personalization Manifesto – Personalize for the “Now” Part I of III
It is a common fallacy that e-commerce personalization must and should treat everyone as completely unique individuals. Yes, I know we all think that we are completely unique people. But the reality of it is that we are more alike in or choices and preferences than we think. What is different about each of us though, are the patterns of how we behave – or the context in each moment
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